Loudoun Nonprofit Academy Workshop: What About A Campaign?

About this event

“What about a capital campaign?” Those four words can bring both excitement and apprehension to nonprofit leaders, board members and funders. Whether a capital campaign is on your immediate horizon, a few years away or simply a future idea, it’s never too early to start laying the groundwork for success. A campaign doesn’t need to be scary when you know the right questions to ask and the indicators of campaign readiness. Join representatives of The Curtis Group for an interactive workshop exploring the decisions and planning that should happen before launching a successful fundraising campaign. Vice President Abby Webster and Senior Consultant Timothy McCue will walk participants through the process, from assessing readiness and engaging donors to feasibility studies and building a compelling case for support. Who should attend This workshop welcomes executive directors/CEOs, fundraising professionals and board members, as well as donors, foundation professionals and corporate giving officers. By bringing together both sides of the philanthropic table, we’ll explore what nonprofits need to prepare, what funders need to know and how to look beyond the word “campaign” to the needs, opportunities and impact behind it. Participants will: - Determine whether a capital campaign is the right approach or whether another fundraising strategy might be a better fit - Identify signs of campaign readiness and warning signs that more preparation may be needed - Understand the planning that should happen before a campaign and key campaign phases, timelines and benchmarks - Explore current fundraising trends and best practices shaping campaigns - Leave with the questions to ask and next steps to take when a campaign is on the table