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Thursday, December 10

Marketing & Growth Labs: 2027 Moving from AI Efficiency to Impact

Thursday, December 10 · 8:30-10:30 a.m. · Fairfax Square III

8:30-10:30 a.m.
When
  • Thursday, December 10 · 8:30-10:30 a.m.
Where
Fairfax Square III8045 Leesburg Pike, 1st Floor Community Space · Tysons, VA · 22182

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About this event

AI is changing the game for marketing and growth. Are you ready for what’s next?

In 2027, it’s no longer about whether your organization uses AI. It’s about how AI can drive revenue, empower your teams, and help your brand stand out .

On Dec 10, NVTC’s Marketing & Growth Community of Interest will convene marketing, communications, and sales leaders for an interactive, hands-on event focused on turning AI innovation into a measurable business impact.

Here’s what to expect:

• Three interactive breakout labs led by industry experts and moderators, each focused on real-world AI strategies.

• Meaningful conversations and collaboration with peers navigating similar opportunities and challenges.

• Practical frameworks and actionable takeaways you can put to work.

Choose Your Breakout Lab!

Select the session that best aligns with your goals for the year ahead:

• Lab 1: AI for Revenue Impact – Learn how AI can drive revenue, grow pipelines, and increase customer value while demonstrating measurable business impact.

• Lab 2: AI-Augmented Sales Team – Learn how AI can enhance prospecting, personalization, and deal strategies while keeping human relationships at the center.

• Lab 3: Earned Media in the Age of AI – Learn how earned media strengthens brand visibility and credibility in AI-driven search while aligning PR and marketing for greater impact.

Each lab is limited to 15–20 participants, offering hands-on learning, meaningful discussions, and collaboration with industry experts.

Seats are limited! Register today to reserve your preferred lab.

Speakers

Lab 1: AI for Revenue Impact

Lab 2: AI-Augmented Sales Team

Lab 3: Earned Media in the Age of AI

Sponsors

Listed by Northern Virginia Technology Council (The Events Calendar), gathered by the Rockville events calendar.